Every great organization or project starts with a great idea. Great! We gently deconstruct those ideas and lovingly piece them back together. This allows us to make sure all the right parts are there and working. Don’t worry, most of the time everything goes back just the way you had it …except better.

When we disassemble and reassemble we are able to ask the tough questions that your advocates/customers/funders/board members/mom will ask. These questions place a certain “stress test” on your ideas. When everything holds up we have a rock-solid starting point to map supporting strategies and tactics. In the end, this benefit your stakeholders and help accomplish your objectives.

Like the Venice Beach boardwalk, your organization will come into contact with a variety of colorful individuals. We call these people stakeholders. Each has a different intersection point with your organization or idea and each will want different things from you.

We evaluate those stakeholders and map their interaction with you and with each other. Understanding who is depending on your organization, and for what, allows us to design experiences that mean something to their context.

Intuition goes a long way towards generating concepts, ways of messaging, strategies, and tactics. We refine our thoughts through prototyping the different ideas and talking to your primary stakeholders.

The stakeholder feedback leads to key insights that allow us to revise our ideas in meaningful ways. As a result we see compelling narratives, innovative ideas, and beautiful visual expressions begin to form.

We plan, measure, and iterate based on two types of outcomes:

• IIntended Outcomes were defined, planned and measured from the beginning. High five! As your organization grows and your ideas change, it’s important to evaluate these outcomes and iterate. A constant cycle of examining design strategy and measuring outcomes ensures that the needs of your primary beneficiary are always being met.
• UUnintended Outcomes are the by-product of a great process. We can’t always plan for, or predict, what success will look like. We look for these unintended successes and evaluate them to determine if they can integrate into your overall strategy. Sometimes they are one-offs and sometimes they lead to new ideas.