Strategy, branding, campaigns

Gain understanding of an audience through qualitative, quantitative, and secondary research.

• Audience discovery and market sizing

• Customer journey mapping

• Drivers and barriers analyis

• Segmentation and personas

  
  

Imagine, explore, and iterate the possibilities.

• Design principles

• Ideation/co-creation

• Low-fidelity prototypes

• Product roadmaps

• Design sprints

Develop a strategic and tactical approach to meet your goals and objective.

• Marketing strategy and roadmaps (communications, content, campaigns)

• Key messaging beats

• Strategic frameworks

• Creative briefs

  
  

Monitor and analyze performance data to identify implications and opportunities.

• Measurement frameworks

• Pre-market audience testing

• Linear awareness tracker
  

Clarify and document your organization’s belief system.

• Purpose

• Vision

• Mission

• Values

  
  

Define and develop internal brand components.

• Stakeholders/audience definition

• Brand architecture

• Positioning, unique value proposition

• Brand promise

• Narrative

Translate the brand strategy into an audience-facing system.

• Personality

• Tone and voice

• Messaging mix

• Brand Metaphor

• Visual Identity System

Create compelling external brand executions.

• Brand and Marketing Collateral (Social Media, Packaging)

• Websites

• Video production

• Digital Experiences

Design the thread that weaves itself throughout the initiative and ties all the separate pieces together visually and tonally.

• Insights, ideation, and big ideas

• Campaign concepts

• Manifestos

• Campaign identity system, key messaging, creative expression

• Demonstration of creative concept

Communicate with our target audience in ways that are engaging and compelling.

• Campaign assets

• Stories & vignettes

• Video production

• Websites

• Digital experiences

• Event/Environmental

Track and analyze performance data to identify validate ROI and inform optimizations.

• Marketing and distribution plans

• Pre-market audience testing

• Pilot and launch

• Measurement frameworks

• Linear awareness tracker

• In-market A/B testing

• KPI and performance reporting

• Recommendations and refinement for creative, messaging, and channel mix