Raising awareness about the importance of newborn hearing
- National Campaign
- Creative Platform
Newborn hearing is a critical part of brain development. And even though hospitals screen for it, it's just not on a new parent’s radar of things to worry about. Issues with a baby’s hearing are often missed or ignored, delaying important developmental milestones.
A quick response is key to long-term success
The sooner a baby with hearing loss is given access to sound and a rich language environment, the better their chances for developing grade-level literacy and reaching their full potential.
We discovered that when moms understand the crucial link between brain development and hearing they are more likely to pay attention to their babies hearing and quickly follow-up if there are any issues.
Breaking through the new-parent fog
Of course, pregnant moms have a lot going on and even more once the baby arrives. So, it's easy for them to miss important information.
FiveStone developed a campaign strategy to raise awareness about the importance of newborn hearing. We then brought the strategy to life with a robust creative platform and a national campaign to bring the message to expectant moms.
It all starts with hearing
When parents understand the crucial link between brain development and hearing they are more likely to pay attention to their babies hearing and quickly follow-up if there are any issues.
A changed mindset
In the first six-weeks of the campaign we've seen compelling results.
Expectant moms reached on Facebook
Hours of YouTube ads watched
View-Thru rate (compared to the benchmark 46%)